Linda has been a registered interior designer in Texas for 19 years. She is a professional member of ASID and IIDA and has her LEED-AP certification. She is one of 50 Founding Members of AAHID (2004). She has designed several furniture collections. Along with interior designer Iris Dates, Linda designed the award-winning Embrace Collection for Carolina. She has won local ASID, state IIDA and national and international design awards. She has been part of the editorial review board for HERD Journal since its beginning, one of two interior designers out of 30 worldwide reviewers.
From a branding and marketing perspective, it’s only a short hop to senior living — or what I call “healthcare-lite.” That opens up a new market.
View complete interview here.
by Doug Shapiro
At OFS Brands, we believe that when you put people first, you can do so much more. That's exactly what we did with our very talented design partners this year at NeoCon. We put them front-and-center, so our sales organization could hear first-hand the driving force and points of inspiration that were molded, reworked, scrapped, resurrected and ultimately transformed into the products you experienced in Chicago and going forward.
Through the grandeur of NeoCon, we wanted to get very real and personal so our sales team could relay the stories behind the products to you like it was coming directly from the designers. During our annual sales meeting on the Saturday before the big show, our team got so much more than anticipated and we wanted to share these inspiring, behind-the-curtain conversations with you.
Welcome to OFS Brands Live! Mark Strauss, President Emeritus of Interior Design Magazine, hosted a lively, laughter-filled talk show format where his thoughtful prodding took us down paths of "homefulness" to sneakers; yet, always coming full circle to why it matters to people. Our celebrity guests included Brian Graham, Daniel Korb, Pam Light and John Duffy, and our new VP of Design Development, John Phillips, who all welcomed us into their personalities and how the world has informed them which in turn has informed their product design.
This was the perfect way to kickoff NeoCon and now it's the perfect way to kickoff your day of designing a great space where someone will do great things. As John Phillips says, "We want to inspire forward," and hopefully these videos provide inspiration to you. Enjoy!
Watch NeoCon 2016 Live! Videos
With over 40 years of wood craftsmanship and hand selecting veneers, one of the first things Tom mentioned was how much he enjoys learning what’s new in the world of veneer. When you talk with those around Tom, you will hear about how incredibly knowledgeable he is.
“I sometimes wonder how we will replace the knowledge Tom possesses. He seems to know more about the veneer business than there is information available to learn,” David Lubbehusen, Director of Design Solutions.
Tom’s humbleness and pursuit to never stop learning speaks directly to the company’s core values. He lives them through the care he takes to ensure the customer gets an exceptionally crafted piece of wood furniture.
“Often the veneer samples come to me at our Veneer Studio for review. When I know we have a project and at times in general, I still like to go to the yard and see the bundle of flitches firsthand so there are no surprises and we get the consistency the customer deserves,” adds Tom.
Tom elaborated that looking at veneers at the yard is similar to discovering that great find like “pickers” do. “During my last visit, I saw this cherry flitch with a unique figure in it. I wasn’t sure what we would create with it, but I knew I needed to buy it. It sold immediately. That customer truly received a one-of-a-kind piece of art. We won’t see that figure again in a piece of wood. That’s the beauty of natural materials.” adds Tom.
“Tom has forgotten more about veneer than most of us can learn in a lifetime. He has the eye of an artist and the hand of a creator. He has a unique ability to see the beauty of the end piece of furniture while selecting veneer in its rawest state,” comments Phil Englert, Director of Sales Operations and Training.
Tom likes to remind our tour groups that trees are exactly like humans. There are no two trees alike in the forest. It’s all Mother Nature and the environment that gives each tree its fingerprint.
“Think about someone with freckles. That’s genetic. They’re unique and add character. That’s exactly what birdseye maple is, freckles on the tree. Or the rarity and beauty of burl wood, too. This prized wood grain is the result of a tree being under stress or a malignancy. It’s simply nature doing what it does.”
Tom honestly admitted that sometimes he can’t identify the species of a tree by its leaves or bark like many people can. “My neighbors and I were discussing what type of tree we had in the backyard that needed to be removed last year. Oak, maple, hickory...we went round and round. Finally I said, ‘Let’s cut this thing down so I can tell you guys what species it is. I just need to see it from the inside.”
I would say that Tom’s perspective on trees goes right along with the adage, “It’s what’s on the inside that counts.
As the door squeaks slightly when entering the seating development area, Rick Rademacher’s head pops up from his computer for a moment. Tommy Owens is over at the table with a rolling cutter, chalk lines meandering with effortless precision as he works on upholstery patterns that will ultimately be cut by a machine. But like all good things, they start by hand.
Rick is a seating engineer, and Tommy is an upholsterer: simple titles for a daily jigsaw puzzle of responsibilities. Yet the puzzle always looks like the pristine image on the front of the box. Rick and Tommy bounce ideas back and forth in the same way an engineered form of mixed materials needs foam and fabric to bring it to life.
This is the start of the game. How can Tommy make the process and patterns consistent and repeatable, so the 1,000th chair that is ordered and produced in the plant mirrors what is sitting on the table in development? That’s the thought process...below are thoughts shared while reviewing samples.
“That area gets a lot activity. Let’s use a double stitch for extra durability and a more tailored look. A customer may not notice, but we know...we can do better.”
Notes and inspirations from Roger Webb; designer of the Genus Series by Highmark.
The anatomical form of the human back is complex, and when it comes to the design of chairs it poses a particular challenge. I have always been a great advocate of chair back shapes having a form into which the back can snuggly fit, holding it in the correct position with both lumbar and pelvic support, yet allowing for movement, ventilation and blood circulation. If the human body was the same size this would make the design of the back considerably easier, but body shapes come in a variety of sizes and forms. Chair backs often are relatively flat with foam and upholstery allowing for the human back to sink into its softness...not beneficial for healthy, long-term sitting in working conditions.
In designing the Genus elastomer back, the form of the back had to include positive back supporting curvature. The original Genus Mesh has this designed into it, while the flexibility of the mesh also absorbs and responds to a variety of body types. Transferring the comfort of this back to a polymer skin, a different design language needed to be considered. The material itself has a small amount of elasticity, but by looking at expandable packaging, that takes the form of anything it encapsulates, and the design of free form architectural structures where complex shapes can be produced through a series of linear contoured lines, the Genus elastomer back evolved.
This enabled us to build into it more elasticity, utilizing the concepts of architecture and free formed shapes, providing support, firmness or flexibility in zones where it is required. The Genus Elastomer back not only gives the sensation of suppleness, the elasticity in the structure responds to the body's movement giving it the feeling of softness, but more importantly support and ventilation for longer-term, healthy sitting. Like a honeycomb, the Genus Elastomer provides immense structural performance with the minimum use of material.